Make sure to update the language on your website, calls to action, and other marketing content now that Apple is using the term “follow” instead of “subscribe.” With the launch of iOS 14.5 in April, Apple Podcasts made a seemingly small shift: they changed their “subscribe” button to say “follow.”
Podcast host and coach Jeff Brown discusses how podcasting is revolutionizing content marketing and explains why the medium is perfectly suited for businesses looking to grow their audience. Six years after starting his own podcast, Read to Lead podcaster Jeff Brown knows intimately the benefits of content marketing – and
International Podcast Day is just around the corner. Here’s everything you need to know about the event. International Podcast Day takes place on September 30 every year, so if you haven’t planned your celebration for 2021, now is the time to get started! This annual event presents a great opportunity
Forward Push Founder Marc Apple shares how you can use your branded podcasting to grow trust with your audience and build brand loyalty. As the founder of Forward Push, a marketing agency for small businesses and startups, Marc Apple knows all the tools for building brand loyalty through creative and
Here’s how to ensure old and new listeners find you on Google Podcasts. In December 2020, after several months of phasing out the platform, Google officially shut down its Google Play Music streaming service, which included podcasts as well as music tracks. Fortunately, Google users can still access your podcast