A Thought Leadership podcast builds your brand’s credibility by featuring interviews with your internal subject matter experts or industry leaders in a signature podcast series. Designed to capture and sustain interest, this series of episodes presents targeted themes and topics to demonstrate your expertise in an authentic and genuine way.
Establish your brand credibility with a signature Thought Leadership podcast featuring your internal subject matter experts and industry leaders.
Podcast audio is a great way to initiate and sustain a relationship between your brand and qualified prospects. While listening to your host and guests engage subjects of interest, your listeners will not only gain a valuable takeaway, but also develop a sense of rapport with your brand and key team members.
Hearing the voices adds valuable cues about likability, trustworthiness and expertise that fosters an emotional connection. Go one step further by adding a relevant call to action (join the mailing list, download the white paper, etc.) to each episode that entices the listener deeper into your sales funnel and brings them closer to converting into a valuable client or customer.
Choose the Format that Fits your Goals
A Thought Leadership podcast can take a variety of forms in order to focus your content marketing goals on specific targets. Select the format that best matches your goals or use them in combination for greater reach.
- Trends, Challenges & Solutions:
- Demonstrate expertise by using in-depth interviews to deliver insights about current industry challenges.
- Brand Awareness:
- Grow an audience by sharing the stories behind your brand or the tips that bring your customers success.
- Snapshot Briefings:
- Connect with time-pressured decision-makers and influencers using very short daily or weekly monologues providing quick insight on a current trending topic.
What’s Included in a Thought Leadership Podcast Package
Our comprehensive, turnkey podcast production service includes the following items for production of a Thought Leadership podcast series:
- Broadcast-quality audio production with professional equipment and engineers.
- Custom-composition background music track for exclusive use in your series.
- Custom intro and outro for each episode.
- Opportunities to incorporate sponsor messages and other recognition (for example, integrating a natural-sounding sponsor message into the intro of each episode).
- Launch package, including ideation session to align content design with goals, setup for distribution, and recommendations for best ways to integrate into your content marketing strategy.
- Pre-production services, including convenient online scheduling of studio time, guest research and script development, and preparation of guests for interview.
- Production services, including studio time with sound engineer, online recording platform for remote guests, and optional host to conduct interview.
- Post-production services, including editing, mixing and enhancement of audio, upload to hosting account, and production of episode synopsis and summary blog post or transcript.